1.1 Personal Information
Personal Information refers to information that is connected to a User's name, and may include things such as a User's email address, mailing address, telephone number, gender, interests and demographic information. Athlen Marketing Private Ltd collects Personal Information when Users voluntarily submit it to us. For example, we may collect Personal Information from Users in a variety of ways, including, but not limited to, when Users visit our Platform, register on the Platform, subscribe to the newsletter, fill out a form, and in connection with other activities, Services, features or resources that we make available on our Platform.
In addition to Personal Information that we may receive from Users, Athlen Marketing Private Ltd can collect other information from Users, using technologies described below.
Cookies are small bits of information that the Platform places on the hard drive of a User's computer. Cookies remember information about activities on the Platform to make a User's visits to the Platform more enjoyable and valuable by providing a customized experience and recognizing a User's preferences. If a User has chosen to disable cookies on his or her browser, some of the functionality of the Platform may be lost. Certain services provided by Athlen Marketing Private Ltd, require that cookies are enabled in a User's browser and cannot be used when cookies are disabled.
1.2.1 Flash Cookies
Flash cookies (also called Local Shared Objects or LSOs) are data files similar to cookies, except that they can store more complex data. Flash cookies are used to remember settings, preferences, and usage, particularly for video, interactive gaming and other similar services.
1.2.2 Web beacons or clear pixels
Web beacons are small graphic images on a web page or in an email that can be used for such things as recording the pages and advertisements that a User selects, or tracking the performance of email marketing campaigns.
1.2.3 Web server logs
Web server logs are records of activity created by the computer that delivers the web pages requested by the User's browser. For example, a web server log may record the search term entered or the link clicked to bring a User a webpage. The web server log also may record information about a User's browser, such as IP address and the cookies set on the browser by the server.
1.2.4 Device information
We may collect information about the mobile device or computer used to access the Platform, including without limitation the hardware model, operating system and version, browser type, unique device identifiers and mobile network information.
1.3 Collection with consent
In some cases, we may ask for you to consent for the use of your personal information for a particular purpose. By consenting on our platform or in any of our digital services, you agree that your personal information, such as your name, phone number and email address, may be used for the relevant purpose described in connection with your consent. In general, you also consent tothe use of your information for marketing purposes for the service or those of our services that are exposed to where you were asked to fill in your personal information. We can also collect your IP address, geographical position and interests in order to better match our marketing efforts to you and / or the company you represent. You also agree that we may add a so-called first or third-party cookie to your computer, which can follow you and your browsing behaviour in order to optimize our website as well as marketing based on your behaviour. (Read more about Cookies in section 7 below).
2.1 Provide, improve and personalize our Services
Athlen Marketing Private Ltd may use the Personal Information collected to provide, maintain, improve, analyse and personalize the Services to its Users, partners and third party providers. More specifically, Athlen Marketing Private Ltdmay use such information to:
2.2 Statistical data from the Services
We use aggregated or anonymized Personal Information for statistical and analytical purposes. We may come to share such data with third parties.We do not consider Personal Information to include information that has been made anonymous or aggregated so that it can no longer be used to identify a specific person.
2.3 Personal communications
We may contact You for verification purposes or with information pertaining to the Services or special offers, e.g. newsletter e-mails, SMS and similar notifications about Athlen Marketing Private Ltdand our business partners' products and services. If at any time the User would like to unsubscribe from receiving future communications, we include detailed unsubscribe instructions in the communication. We also use the collected information to respond to You when You contact us.
2.4 Compliance with laws and prevention of fraudulent or illegal activities
We may use the collected information to comply with applicable laws and to enforce our agreements and protect and defend the rights or safety ofAthlen Marketing Private Ltd, its Users or any other person and verify provided User profile information with third party providers and ensure technical service functionality and data accuracy, perform trouble-shooting and prevent or detect fraud, security breaches or illegal activities.
In addition to the sharing and disclosure of Personal Information that is included as part of the functionality of the Services as described in section 2 above, Athlen Marketing Private Ltdmay disclose Personal Information if we believe such action is necessary to:
We transfer information to trusted vendors, service providers, and other partners who support our business and Services, such as providing technical infrastructure services, bug testing, analysing how our Services are used, measuring the effectiveness of Advertiser Materials and services and facilitating payments as well as potential partners who may wish to work with us to provide other services. Athlen Marketing Private Ltdwill always require these third parties to take appropriate organizational and technical measures to protect Personal Information and to observe applicable legislation.
We may disclose and transfer Your information to our associated or affiliated organisations or related entities and to any third party who acquires, our business, whether such acquisition is by way of merger, consolidation or purchase of all or a substantial portion of our assets.
Athlen Marketing Private Ltd may on its own initiative, or at Your request, replenish, rectify or erase any incomplete, inaccurate or outdated Personal Information retained by Athlen Marketing Private Ltd in connection with the operation of the Services. When required by applicable law, You have the right to know what Personal Information is stored about You and to have any such information corrected or deleted on Your request. See contact details below.
By submitting information to us, you grant your permission to register and store information about the service used and processing the specified personal data for the specified purposes. As a legal basis for treatment, we will refer to the performance of a contract, compliance with a legal obligation, legitimate interest or consent. If we use legitimate interest as a basis, it will only be done for the purposes stated above. Please note that you can at any time withdraw your consent by contacting us, for contact details see section 10 below.
The processing of your personal information will be doneis in accordance with current data protection legislation and personal data are not retained for a longer period than necessary for the purpose of the processing. We will store your personal information as long as you are active user of Athlen Marketing Private Ltd platform, a customer, supplier or partner to us. If our relationship has ceased and / or it is not considered reasonable to be re-activated, we shall discard your information. Such a review is periodically and usually at least once a year.
For marketing purposes, information that is older than 3 years is not used in all respects. This implies that data will be erased when they are no longer relevant or necessary for analysis or direct marketing for the purposes for which they have been collected. Some information may be retained longer when required due to other legal requirements.
You have rights regarding the use your personal information and you are able to influence your information and what is saved. We will act on your own, your and / or our partner's initiative, correcting information that is found to be incorrect. You can also at any time request that your data be deleted or that its use is restricted by contacting us – for further information on how to contact us, see section 10 below. If you believe that your rights are not recognized by us, please contact us or you can contact the relevant Data Protection Authority.
You may, once a year, request to access the information about what personal data we have stored about you. This request must be sent to us
Athlen Marketing Private Ltd-
You can also send Your enquiries via email to
For Users that may have grievances pertaining to the Services, Athlen Marketing Private Ltdhas appointed a Grievance Officer to deal with Your issues. You may reach him/her on [email protected]